I've always been interested in beer, but about 7 years ago I began working in the industry, specifically on the distribution side. Unlike most voices you hear from in distribution, I'm not in a hands-on sales, marketing or business development role. My expertise is in the process and mechanics behind making the business run at optimal, scalable efficiency, while ensuring financial accuracy and compliance. As these 7 years have flown by, the way I do my job has changed and become heavily reliant on data and reporting to predict, prevent and monitor.
In early 2013, when craft beer really began hitting that next level, I created a hobby that combined my love of beer with my desire to learn more about photography and editing. I decided to create an Instagram account dedicated to craft beer and the handle @beeraficionado just happened to be available. The feed started out as nothing, but quickly evolved into creating scenes where the name or label of the beer comes alive in the picture, with the help of props, Photoshop and a little dry humor. The number of amazing industry people and like-minded fans I've had the opportunity to meet as a result of creating this "character" on Instagram has made all of the effort well worth it.
My desire to contribute to the craft beer industry has outgrown my pictures on Instagram, though those will certainly not be going anywhere. I have had a number of "great ideas" over the years, but they each get immediately roadblocked by the same problem. The data points in craft beer are in no way connected, limiting the ways technology and analytics can be used to solve problems. For the last few months, I've been playing around in my free time with ways to solve this problem, or at least make progress. As I have begun to connect the dots, fascinating insights are showing up left and right, and I think these analyses are worth sharing.
Beer Crunchers will dig into the numbers, pose questions, share opinions, discuss with insiders, and share the results with anyone interested. Like my Instagram feed, I'm here to celebrate the good and educate you and myself on the unknown, not call anyone out or make anyone look bad. I know I won't get very far alone, so please reach out if you are interested in collaborating.